BMW i5 doesn’t just lead the way,
it rewrites the recipe.👨🏻🍳
it rewrites the recipe.👨🏻🍳
To showcase what true leadership is made of,
we teamed up with Turkey’s Michelin-starred chef Maksut Askar to create a metaphor:
The recipe for leadership.
From precision and innovation to elegance and power, every feature of the all-electric BMW i5 is treated like an ingredient.
Carefully selected. Perfectly balanced. Unforgettable in the end.
Because great leadership — just like great cooking — is all about knowing what to leave out, what to elevate, and when to turn up the heat.
Agency: TBWA\ISTANBUL
CCO: Ilkay Gurpinar
ECD: Volkan Karakasoglu
CD: Merve Gezer Subasi
Copywriter: Sinem Kaya
Art Director: Ekber Suleymanzade