At a time when forest fires in Turkey were at their peak,
coinciding with the back-to-school season DeFacto, asked:
How can we turn this moment into a force for good?
How can we turn this moment into a force for good?
By becoming the medium itself.
With its Nature Heart Me collection,
DeFacto transformed its clothing tags into something more meaningful:
✨🌱Seed Tags.🌱✨
Each tag contained real seeds that could be planted.
Seeds became saplings. Saplings became forests.
Seeds became saplings. Saplings became forests.
DeFacto didn’t just sell clothes, it grew a movement.
A campaign that took root in closets and blossomed in nature.
A campaign that took root in closets and blossomed in nature.
