Not just denim. A declaration.🏳️
In Turkish, -denim means “I’m one of those who...” So we turn denim into more than a fabric, into a feeling of belonging.
It’s a wordplay that opens its arms:
To the self-lovers. The bold dressers. The free spirits.
Because denim isn’t about fitting in, it’s about fitting you.
To the self-lovers. The bold dressers. The free spirits.
Because denim isn’t about fitting in, it’s about fitting you.
A campaign where denim means inclusion, identity, and attitude.
Whatever your style or story — if you wear it your way,
you’re already one of the DENIM.
Whatever your style or story — if you wear it your way,
you’re already one of the DENIM.
Agency: TBWA\ISTANBUL
CCO: Ilkay Gurpinar
ECD: Volkan Karakasoglu
CD: Merve Gezer Subasi, Serdar Gungor
Copywriter: Sinem Kaya
Art Director: Can Cakmakci