Not just denim. A declaration.🏳️
-denim means “I’m one of those who...” In Turkish. So it made denim into more than a fabric, into a feeling of belonging.
It’s a wordplay to the self-lovers. To the bold dressers. To the free spirits.
Agency: TBWA\ISTANBUL
CCO: Ilkay Gurpinar
ECD: Volkan Karakasoglu
CD: Merve Gezer Subasi, Serdar Gungor
Copywriter: Sinem Kaya
Art Director: Can Cakmakci