In Turkey, the phrase “Salon Erkegi” traditionally refers to a charming, well-mannered gentlemanthe kind who knows his wine, holds the door and all the ball manners.
But in this campaign, we flip the meaning.
But in this campaign, we flip the meaning.
With beloved Turkish actor Sarp Apak — known for his humor and relatability — we introduce a new kind of Salon Erkegi:
The guy who knows how to live in his living room.🕺🏼
The guy who knows how to live in his living room.🕺🏼
Because at IKEA, we believe that everyone in an IKEA home is a "Salon Erkegi".
Agency: TBWA\ISTANBUL
CCO: Ilkay Gurpinar
ECD: Volkan Karakasoglu
CD: Merve Gezer Subasi
Copywriters: Sinem Kaya, Bicem Unsal
Art Director: Irmak Hatipoglu