Kıvanç Tatlitug, Turkey’s most handsome, most charismatic man
is now adding “dad” to the list.🫠
is now adding “dad” to the list.🫠
In this fun, heartfelt campaign, he reclaims Turkey’s most iconic mom phrase:
“You’ll understand when you’re a mom.”
But this time, it’s Kivanc saying it about his wife.
Because once she became a mom, he finally got it.
The strength. The love. The magic.
You don’t have to be a mom to understand.
You just have to love one.
Agency: TBWA\ISTANBUL
CCO: Ilkay Gurpinar
CD: Merve Gezer Subasi
Copywriters: Sinem Kaya, Buket Halici, Bicem Unsal
Art Directors: Irmak Hatipoglu, Busra Aksu